After a decade of investment in its electric car project, US tech giant Apple has decided to shift its employees to the artificial intelligence (AI) sector. The move, which was welcomed by markets, marks the end of Project Titan, originally aimed at developing a self-driving vehicle. However, the project faced obstacles such as the COVID-19 pandemic and was ultimately scaled back to focus on more conventional cars with advanced driver-assistance features. This decision comes amidst a trend in the industry where leading automakers, including Tesla, are pulling back on investments in electric vehicles due to slumping sales and a sluggish global economy. Billionaire Elon Musk, CEO of Tesla, responded to Apple’s decision with a tweet featuring emojis of a salute and a cigarette. The shift from electric vehicles to AI reflects a broader trend in the industry as companies adapt to changing market conditions and technologies. Despite the setback in the electric car sector, the move towards AI signals a new direction for Apple and could lead to innovation in the future.
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