Tennessee Governor Bill Lee signed legislation known as the Ensuring Likeness, Voice, and Image Security Act (ELVIS Act) to protect music industry professionals from the dangers of artificial intelligence. The law, effective July 1, ensures that AI tools cannot replicate an artist’s voice without consent. This makes Tennessee the first state in the U.S. to enact such measures, showcasing its commitment to safeguarding its role as a music industry hub.
The ELVIS Act also establishes a civil action against individuals who publish or perform voices without permission, addressing concerns of AI scraping and replication. While the legislation is untested, bipartisan support from Tennessee’s Statehouse underscores the significance of protecting artists’ intellectual property.
The bill signing event, attended by country star Luke Bryan and other industry figures, took place in Nashville’s iconic Lower Broadway area. Named after Elvis Presley, the statute continues the state’s legacy of protecting personality rights beyond an individual’s death. By adding vocal likeness to existing protections, Tennessee continues to lead in safeguarding the rights and uniqueness of its music industry professionals.
Governor Lee emphasized that artists bring a unique gift that should not be replicated by artificial intelligence. The ELVIS Act sets a precedent for other states to follow in protecting the voices and identities of music industry professionals, ensuring that their artistry remains exclusive and respected.
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