Heinz has set up a giant ketchup dispenser in Chicago in an effort to change the city’s aversion to ketchup on hot dogs. Chicagoans traditionally avoid using ketchup on hot dogs, instead opting for other condiments. However, Heinz is determined to challenge this custom and promote ketchup appreciation in the city. The company believes that by providing easy access to their product, more people will come to enjoy ketchup on their hot dogs.
The large ketchup dispenser, resembling a monolith, is a pilot initiative by Heinz to address restaurants in Chicago that refuse to serve their product. The dispenser has been placed at the Navy Pier, a popular tourist destination by Lake Michigan, where passersby can enjoy a unique ketchup experience. Despite the strong anti-ketchup sentiment in Chicago, some tourists embrace the idea of using ketchup on hot dogs, contrasting sharply with the city’s traditional beliefs.
Other regions in the US have their own unique hot dog preferences, but the antipathy towards ketchup in Chicago is pronounced. Even former President Barack Obama has expressed disapproval of using ketchup on hot dogs past the age of 8. The initiative by Heinz has met mixed reactions from Chicago residents, with some embracing the change while others remain staunchly opposed to using ketchup on hot dogs. Nonetheless, the ketchup dispenser has seen some success in encouraging ketchup consumption in the city through its innovative approach.
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