Bumble Removes Celibacy Advertisement Following Backlash, Issues Apology for Offending Message

Bumble faced backlash over an ad campaign that made fun of celibacy and abstinence as dating solutions, causing many to criticize the company for shaming women. The company quickly apologized on social media and removed the offending taglines from their marketing campaign. The ad campaign was part of a larger strategy to bring users back to the app, but instead, it caused outrage and accusations of undermining women’s choices. Bumble acknowledged the mistake and announced plans to donate to organizations supporting women and marginalized communities, as well as allowing these organizations to run their own ads in place of the removed ones. The company emphasized its commitment to standing up for women’s rights and expressed a willingness to listen to feedback in order to improve. Overall, the incident highlighted the importance of respecting women’s choices and the need for companies to be sensitive and inclusive in their advertising efforts.

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