Fast food giants like McDonald’s and Wendy’s are competing in the value wars by offering cheap deals to attract customers. After McDonald’s announced a $5 meal deal, Burger King plans to launch its own $5 meal deal before McDonald’s. The Burger King deal, called the $5 Your Way Meal, includes a choice of three sandwiches, chicken nuggets, fries, and a drink, and will last for several months. Wendy’s is also joining in with a $3 breakfast combo and free chicken nugget deals through their app. These fast food chains are using value meals, promotions, and freebies to entice customers and increase foot traffic. McDonald’s and Burger King are both offering deals and promotions to encourage customers to sign up for rewards programs and receive exclusive offers. The competition in the fast food industry is heating up as restaurants try to win back customers with affordable and appealing options.
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Chain speeds up agreement to partner with McDonald’s
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