A cyberattack on CDK Global has caused disruptions for car dealerships in Knoxville, impacting their ability to efficiently follow up with leads. The program offered by CDK is essential for daily operations such as car sales, repairs, and insurance. Dealerships like Rusty Wallace Honda and Ted Russell Ford Lincoln have been affected by the attack, causing delays in communication with customers and potential buyers. This disruption has also affected the buying process, as some customers want to purchase a car immediately while others take a more methodical approach.
Chad Campbell, the General Manager at Rusty Wallace Honda, sees the cyberattack as a learning experience and recommends diversifying lead systems and DMS to prevent being completely shut down in the future. The timeline for resolving the issues caused by the cyberattack is uncertain, with the possibility of the impact lasting until June 30. This incident serves as a reminder for dealerships to prepare for potential cyber threats and ensure they have contingency plans in place. The ongoing disruptions are a reminder of the vulnerability of essential services to cyberattacks and highlight the importance of cybersecurity measures in the automotive industry.
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