Groundbreaking Partnership to Deliver Comprehensive Global Sales Data
Needham, Massachusetts — In a landmark collaboration, three prominent leaders in the global distribution and data intelligence sector—IDC, CONTEXT, and the Global Technology Distribution Council (GTDC)—are uniting to create the first comprehensive global data source for sell-through insights. This partnership aims to provide an unprecedented 360-degree view of technology sales across Asia Pacific, North America, Europe, and the Middle East.
The collaboration combines the strengths of three industry giants. IDC, a trusted leader in technology intelligence, will contribute its extensive analyst network and market insights, including a robust North America sales database. CONTEXT brings its expertise in supply chain and distribution data from Europe and the Middle East, while GTDC will leverage actual sales data from its members, adding depth to the initiative.
"This is a game-changer," remarked Ralf Jordan, VP of Channel EMEA at Lenovo, highlighting the partnership’s potential to enhance vendor operational efficiency across key regions. The synergy among these organizations signifies an opportunity for distributors and vendors to access reliable technology market data.
Meredith Whalen, Chief Research and Data Officer at IDC, emphasized the formalization of this alliance as a strategic move that optimizes distribution data across the US, EMEA, and now APAC. Howard Davies, CEO of CONTEXT, praised the collaboration, stating it would extend impactful insights across 46 countries globally.
GTDC CEO Frank Vitagliano expressed enthusiasm for the potential benefits of the partnership, remarking on its capacity to deliver essential market intelligence tailored for distribution channels.
This unprecedented union solidifies a path towards enhanced market insights, empowering stakeholders to navigate the evolving technology landscape with precision and confidence. For more information, visit IDC, CONTEXT, and GTDC.
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